You’ve probably heard of F.H.I. Heat before – it’s currently one of the biggest brands in the beauty industry, famous for its hairstyling tools. In this article, we’ll break down five of the brand’s most popular products, giving your their specs as well as customer reviews. Aside from F.H.I. flatiron reviews, we’ll also discuss F.H.I.’s history and the criteria for a good flatiron. Finally, we’ll give you a few tips for when it comes to picking out your ideal flatiron.
F.H.I. credits one man for starting and maintaining its business: Shauky Gulamani. Although F.H.I. was founded just over a decade ago in 2003, Gulamani’s personal journey with beauty began a full 32 years ago. A fashion mogul skilled in hairdressing who has worked as a salon owner, teacher, sales representative, and distributor, Gulamani’s resume is no less than impressive.
“What makes Gulamani a business mogul is that he is a hairstylist who understands the needs of hairstylists, which gives him the ability to connect the dots,” an F.H.I. brand representative explains. According to Gulamani himself, “I never stop! I truly care about my fellow hairstylists so there is not a day that goes by that I do not immerse myself in a supreme effort to break barriers and push our industry forward. […] It is my passion for what I do that is improving our industry and making F.H.I. Heat the iconic leader of the beauty industry.”
It’s undeniable that F.H.I. is truly an iconic leader when it comes to the beauty and cosmetics industry. Featured in publications like Allure, Star, and American Salon, the brand is a household name for those who take an interest in beauty. The brand has also been endorsed by countless celebrities, including Corbin Bleu, the main cast of How I Met Your Mother, and Karina Smirnoff and Sasha Farber from Dancing with the Stars.
The company recently unveiled a new headquarters to accommodate growth, international expansion (F.H.I. is now on three continents!), and increased revenues. Located in Valencia, California, F.H.I. Heat’s new headquarters consists of a massive 70,811 square feet. It houses an “in-house laboratory to innovate cutting-edge formulations, a state-of-the-art training center, a monumental warehouse” and several departments, such as Human Resources, Shows/Education, Customer Service, Graphics, Legal, Accounting, and Marketing/Public Relations.
Although F.H.I. Heat receives occasional negative reviews on their products, these are few and far between. What really stands out is F.H.I’s rapid growth and development. There’s no doubt that this company will be at the forefront of the beauty industry for years to come.
Criteria for a Good Flatiron
There are a few criteria that all flatirons must fall under in order to be considered high quality. Below, we’ll explain each of the most important aspects. These are the criteria that we will later be examining in our reviews of F.H.I.’s top five flatirons.
- Ceramic, titanium, or tourmaline. If you have fine, thin hair, check out ceramic irons, which smooth out hair and reduce frizz. Ceramic plates encourage even distribution and can be heated to very high temperatures.
On the other hand, titanium irons heat up more quickly and are recommended for people with thick, coarse hair. Titanium also has an ionic charge which smooths hair quickly. The high heat makes these irons popular, but it also makes them prone to scorching your hair.
Tourmaline is actually not a material—it’s a coating that goes on top of ceramic or titanium plates. It causes the heat to be more consistent and helps your hair trap in its natural moisture. F.H.I. has both ceramic and titanium irons.
- Size. Small, thin flatirons are great for those of you with short hair. They’re also good for styling bangs, and they’re easy to travel with. One-inch irons tend to be the most common size for flatirons. However, large, wide flatirons cover more surface area and therefore are a good choice for women with long, thick hair.
- Special features. Some flatirons have a built-in comb; others have a steam function that can deliver water or conditioning oils to your hair. Cordless models are also becoming popular, and instant-heat flatirons are great for women who don’t have much time to get ready. Wet-to-dry irons are also becoming popular, although the technology to safely straighten wet hair has not yet been fully developed.
Our picks: Top 5 F.H.I. Flatirons
Here you’ll find in-depth reviews of F.H.I.’s best flatirons. We’ll tell you where each iron falls on our criteria above, as well as its specs and other customers’ reactions to the products.
According to the manufacturer, “FHI Heat’s Platform Styling Iron maintains its heat, quality and performance style after style.” Features include an adjustable temperature (140-450 degrees), beveled plates, and three layers of baked ceramic plates infused with tourmaline. Although this iron comes at a high price point, it’s easy to see why when you learn about all of its different functions and components.
First, the high range of heat allows you to adjust the temperature based on whether your hair is fine or thick. Next, moisture-locking negative ions seal in your hair’s vital moisture, repel humidity, reduce frizz and eliminate static. As if that isn’t enough to convince you to buy this flatiron, the beveled plates allow you to style your hair in many different ways–straight, of course, as well as wavy and curly.
The professional swivel cord with self-gripping closure and hang-up hook makes storing this product simple. Finally, this flatiron has F.H.I. Brand’s exclusive proprietary Nano-Fuzeion Technology, gentle far infrared heat, and a low electromagnetic field. These three components work together to prevent damage to your hair and produce unmatched conditioning and shine.
As for customers’ opinions, some reported that the product was worth every penny, that it was the best flatiron they’ve ever used, and that it was unbelievably fast. On the negative end, some consumers complained that this high-end model was comparable to some lower-price irons.
One of the differences from the iron above is that the Nano Titanium Straightener’s plates are one inch rather than half an inch. This allows you to straighten larger sections of hair at a time, therefore reducing your overall styling time. Made with coarse, highly textured hair in mind, this flatiron can straighten even the curliest hair in just one swipe.
One of the best features of this iron is its plates. They’re made of a combination of titanium, nickel, copper, and platinum to ensure that heat is distributed evenly. The plates are also scratch resistant and work to seal in your hair’s moisture as well as to reduce frizz and get rid of static. These extra-long, non-porous plates allow you to create endless styles rather than simply straightening your hair.
As for convenience, there are two great components to this iron worth mentioning. First is the professional swivel cord with a self-gripping closure and hang-up hook, which makes storage a breeze. Another great feature is the auto shut off after one hour–now you won’t have to worry about if you left your flatiron on!
Customers said that this iron was a great product and a great buy! One consumer even mentioned that her styling time was cut in half with this iron! As for the more negative comments, customers complained that the flatiron wasn’t what they had expected.
Designed with stylists in mind, this impressive model comes with a number of valuable components. One of the best is that it’s ideal for all hair types–it even has a color-coded temperature system (ranging from 140-450 degrees) for each hair type and texture! Another notable feature is the six layers of ceramic that make up the beveled, floating plates. These plates contain F.H.I.’s patented Integrated Ceramic Heating System, which provides instantaneous heat recovery.
Other notable features include the hand touch technology, which cuts the temperature of the flatiron in half after three minutes of non-use, the one hour auto shut off, and the ergonomic professional cord.
Consumers called this flatiron “the best thing since sliced bread” and a great investment! Many users praised F.H.I. for making such a long-lasting flatiron–some reviewers had used the same iron for as many as ten years! Of the very few negative comments, one customer complained that the flatiron was fragile for the price.
If you weren’t already drawn in by the gorgeous exterior of this flatiron, you will be when you read about all its great features! The temperature adjusts from 140-450 degrees, giving you a wide range to choose from when adjusting to your personal hair type. This iron also produces unmatched conditioning and shine through its exclusive proprietary Nano-Fuzeion Technology, gentle far infrared heat, and low electromagnetic field.
This dual-voltage flatiron comes with a convenient professional swivel cord and is ideal for all hair types. It has beveled plates that don’t limit you to simply straightening your hair–waving and curling your hair is possible with this product as well! These plates are made of three layers of ceramic infused with tourmaline. They also have moisture-locking negative ions to keep your hair moisturized and frizz-free!
Because this product is a limited edition item and hasn’t been released for long, there aren’t yet reviews for it. However, aside from its outward appearance, this flatiron is very comparable to the Platform Tourmaline Ceramic Professional Hair Styling Iron.
This tiny iron is perfect for travel or for those of you who only need to style your bangs or small pieces of hair. It features flash heat up to 410 degrees, Advanced Auto Sense Control Technology for even heat distribution, and a unique non-slip grip handle for better control and ease of use, perfect when you’re rushing to get ready or when you’re on the go. This flatiron was designed with touch-ups and travel in mind.
Although there have been mentions from one or two people that the iron broke down after six months, the other consumers were overwhelmingly positive in their comments about the flatiron. Users mentioned that it was a good product and that they loved how compact it was.
F.H.I. Flatiron Buying Guide
Now that you’ve read through our five in-depth reviews, you might still be wondering which iron is the perfect fit for you. If you’re feeling stuck, read through the tips below to figure out which product is meant for you!
- If you’re a stylist or are looking for stylist-quality items, check out the Runway Tourmaline Pure Ceramic Style Iron. Although it is at a higher price point, it’s worth it for this iron’s longevity and quality.
- If you pay attention to detail, try the Platform Tourmaline Ceramic Professional Hair Styling Iron. With its ½ inch plates, it’s easy to take complete control of your hair.
- If you’re traveling or want an iron for touch-ups, the Platform Mini Turbo Tourmaline Ceramic Hair Styling Iron is the perfect pick for you!
- If you want to stay on top of the trends, buy the Mermaid Platform Tourmaline Ceramic Professional Hair Styling Iron. Not only will you be getting a high-quality iron, it will also have a gorgeous limited edition design.
- If you’re looking for the flatiron that does its job well without any other bells and whistles, the Nano Titanium Professional Hair Straightener is perfect for you! It can handle any type and texture of hair, and its quality will not disappoint.
F.H.I. is undoubtedly one of the most successful beauty brands in today’s market. Because of the hard work of people like Shauky Gulamani, the brand’s founder and CEO, F.H.I. now has dozens of high-quality products and thousands of happy customers all over the globe. It’s easy to say that no matter which F.H.I. flatiron you decide to purchase, you’ll be in love with its quality and efficiency!